Kérastase Blond Absolu wholesale serves lightened, blonde and highlighted hair — a category where clients buy on visible tone correction, which makes it one of the easier ranges to sell through at retail.
Ten references are held. Bain Lumière is the everyday cleanse; Bain Ultra-Violet and Masque Ultra-Violet carry the purple pigment that neutralises brassy yellow. The Cica family handles condition rather than tone — Cicaflash as a conditioner, Cicanuit as a 90 ml overnight serum, Cicaextreme as a mask and a 50 ml oil, and Cicaplasme as a 150 ml heat-protecting serum. A 1 L Bain Lumière and Cicaflash duo with pumps is available for the back bar.
The natural buyers are colour salons, blonde specialists and retailers whose customers maintain lightened hair between appointments. Minimum order is 300 pieces, with four price tiers to 5,000 pieces and about 35% off list at the top step.
All goods are genuine Kérastase in original packaging with batch codes intact, held in EU stock in the Netherlands.
