Kérastase Genesis Homme wholesale is the men's anti-hair-fall range — a small family that solves a specific merchandising problem, since male clients frequently will not buy from a women's shelf.
Three references are stocked. Bain de Masse is the 250 ml strengthening shampoo that anchors the range. Spray de Force is a 150 ml thickening spray for visible density at the root. Cire Texturisante is a 75 ml wax pomade, a styling product that gives barbers and men's salons a reason to stock the family at all.
The buyers are barbershops, men's grooming retail, and salon groups running a dedicated male section. The range is compact enough to trial without committing significant shelf space, which lowers the barrier for a first order.
Minimum order is 300 pieces across the catalogue, so Genesis Homme is usually combined with Genesis or Densifique to reach a tier. Four price tiers run to 5,000 pieces, with around 35% off list at the deepest step.
All goods are genuine, in original manufacturer packaging with batch codes intact, held in the Netherlands.
